PROJECT
Bus and subway posters (pitch 1)
CLIENT
Zipcar
GOAL
Position Zipcar as the leader in the industry
CONCEPT
Simple and direct copy that highlights the benefits of using Zipcar
EXECUTION
Iconic driving imagery
PROJECT
Bus and subway posters (pitch 2)
CLIENT
Zipcar
GOAL
Position Zipcar as approachable and easy to use
CONCEPT
Zipcar is more fun than owning a car
EXECUTION
Lichtenstein meets city driving
PROJECT
Advertising campaign
CLIENT
Stonyfield Farm Organic Yogurt
GOAL
Increase sales of YoMommy and YoBaby
CONCEPT
Stonyfield's yogurt is a natural part of your growing baby's life
EXECUTION
The patchwork quilt of life